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Content Marketing Strategy

Connection is the new conversion.

We specialise in strategic content solutions for maximum long-term ROI.

In the new digital landscape, people are less inclined to engage with overt sales content; we combine our offerings to help you become useful to potential customers at every stage of their buying journey.

What is content marketing?

Content marketing is a strategic approach that involves creating, publishing and distributing content for a targeted online audience.

The difference between content marketing and traditional marketing is that instead of using overt sales messaging, the aim is to engage in industry-related conversations and position your business as a regularly visible source of inspiration, advice and news for prospects and customers. Effective content marketing can generate leads, increase brand recognition and help keep your current customer base engaged.

Content marketing is a ‘long game’ that builds brand authority over time.

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What is ‘content’?

Content is a broad term covering any information or creative material presented for an audience to read, view, watch or hear.
Our ever-expanding content offerings include:

A well-executed content strategy will foster:


The end goal is to increase brand awareness, to place your business at the forefront of your defined audience’s mind for the next time they are in the market for your product or service.


Thought leadership strategies can cement you or your business as an expert, trusted voice in your industry and a useful source of general information.


Building a following and solving the pain points of your audience allows you to build a loyal community around your business. It helps you be seen as so much more than just your product or service offering.


Content marketing strategies open conversations and feedback loops that provide valuable insights into the minds and buying journeys of your target audience.

Why content marketing over traditional marketing?

In the content marketing production process, you are creating ASSETS that continue to have value long after you have paid for them.

With traditional marketing, you pay for an ad and it may perform well, but it disappears as soon as your paid ad campaign ends. Producing quality content for your online platforms means that content will be there forever, and form part of a large ‘content bank’ that essentially acts as a continually expanding indirect advertisement that is useful to your audience.

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Our team is growing

Are you looking for your next Content Marketing job?

We focus on building a healthy company culture and getting you excited to show up for work each day. We work with you to create flexible content production and sales roles that cater to your skill set and set you up for long-term success.

If you have experience in Content Marketing and are looking for the next step in your career, we would love to hear from you.

Contact the Cartel

Talk to us to hear more about our services

Contact the Cartel